Though webmasters have an option of raising reconsideration request
after flagging for manual spam it will be too late to realize and in
most of the cases the site will never appear again in searches.
What are Black hat SEO Techniques?
- Keyword Stuffing
Stuffing of highly paid keywords
will not improve your site’s rank rather will result in banning your
site from the search results. It is difficult to define the limit for
using any particular word in the content but repeatedly using the same
word will ensure users and search engines will punish your site.
- Alt Text
Search engines rely on alternate text for identifying images
and flash content. Providing irrelevant alt text for images will lead
search engines to understand the images differently and results in
showing the images in irrelevant search results.
- Hidden Content
The most and simple way
cheating user is to use hidden text or image, for example using white
color font on white background. Search engines can still read the hidden
content and the moment the crawler realizes your trick you will receive
a message from your webmaster tools account that your site is flagged
for manual spam action.
- Irrelevant Meta description
Using irrelevant meta description
leads to display misleading information in search results and showing
some other content inside the page. Though search engines will show any
piece of information from that page which it feels more relevant to the
topic, it is necessary to provide appropriate meta description.
- Cloaking
Cloaking is another ways of
showing different content to search engine crawler and real human users.
Each search engine crawler has a name for example Googlebot is the web
crawler for Google. It is technically possible to provide different
content when Googlebot crawls a page and user opens the same page from
search results.
- Copied Content
Duplicate and copied content
are the simple and foremost reason for the search engines to ban most of
the sites in the web. Site owners can definitely analyze the design of
other sites and not the content. Browsers have option to view the source
code and inspect each element on a webpage to help webmasters to learn
web design and troubleshoot. But copying the content or image is nothing
but grabbing other’s hard work which is not acceptable to search
engines. Moreover the content owner can also take appropriate action on
infringement.
- Unnatural Inbound Links and Spamming
Since the time search engines
started weighing link popularity there were many bogus SEO companies
offering paid link building for sites. Paid links or using traffic
exchange programs are considered as violation of webmaster guidelines
and your site will be marked for manual spam action. Spamming other’s
site with irrelevant comment is another way of black hat technique.
- Trademark Misuse
It is a common practice among
webmasters to use famous trademarks to drive traffic. For example,
there are domains with as many as variants of the word AdSense. Most of the webmasters do not even know that they can’t use AdSense on such URLs due to trademark violation.
Conclusion:
Well, there is only one conclusion – be honest and follow the webmasters guidelines which will yield good returns in long term.
- Build your site for users and not for search engines.
- It will take years for any site to get better position in search results.
- It is a very simple task for search engines to find your black hat techniques.
- Today or tomorrow but for sure your site will be punished for following black hat techniques.
- Try doing things on your own slowly and steadily without falling prey to cheaters.
More than 80% site on the web
are fake or not maintained properly and just following the guidelines
will ensure your site will be part of the rest successful 20%.
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