Quality content is the strength of your site
For every single topic you can find thousands of search results in search engines. In order to perform well in the search engines and stand out in the crowd the primary requirement is that your site should have quality and your own content. Copying the existing content helps neither the users nor the search engines and in long run your site will be marked as webspam by search engines and disappear in the search results. Contrary to this quality content helpful to the users will automatically become more popular with the social media sharing.
The point is standing out in the search engines at the same time providing quality content and there comes the importance of keywords. Writing quality content without high impact keywords is of no use from search engine optimization perspective. Look for different words a user might search for your content and make sure those words are appropriately used in your content.
How to analyze keywords for your site?
Google AdWords Keyword Tool is one such a keyword analysis tool helps you find out variation in keywords with local and global search volume for each keyword. You can use this tool without registering for AdWords account and make sure the highly searched keywords are part of your content.
Another simple way is to use the top search queries brought traffic to your site from the Webmaster Tools account. This helps you to adjust your site’s content by understanding the preferences of the users. If you want complete in depth analysis of your content then Google Analytics is the best fit helps to identify geography wise traffic to your site along with top landing pages.
All of these tools are free to use and helps webmasters to optimize their content to fit best for the search engines as well as users. Following are the best practices consolidated for the benefit of webmasters to help providing a friendly content to user and search engines.
Use simple language in your content
Offering your content in simple and readable format will attract more users. For an English site, it is very important to use a simple words generally used by majority of the people instead of using jargons specially used in your local region. Note most of the users are not a native speaker of English and it makes very difficult for them to understand a complex sentences if used in your site. It’s always advised to stay around your content instead of writing each and everything in your site. This helps the users in a great way that they are in a right place for what they are searching.
Update your site with fresh and unique content
While fresh content helps the existing visitors to come back it also brings new visitors to your site. Search engines also give priority to the sites which are getting updated regularly over the static content sites not updated for years.
Make content for users and not for search engines
The word SEO means optimizing your site for the search engines and not creating your site only for the purpose of displaying top in the search results. Most of the top listed high pageranked sites not primarily reached through search engine route. For example, no one will search for Facebook to login that is the power of making content for the users. Create your site with easy navigation while offering visitors need is what you need first before optimizing for search engines.
Designing your content
Choosing appropriate navigation style and site layout adds more value to your content. Since links are unavoidable part in every site using suitable methods for anchor text ensure more visibility about the link. Anchor text is the visible text displayed for a link as shown below:
<a href="…example.html"> Anchor Text </a>
This text will inform the users as well as search engines about the page linked, hence use descriptive text to provide required information about the page you are linking. Normally anchor texts are identified in blue color to differentiate between the regular text and the link, ensure proper colors are used to identify unvisited links, visited links and hover around.
Another aspect of content display is using heading tags to highlight important topics in a page.